Solana Beach, Calif. – January 9, 2008 – Jer’s Chocolates have been making people smile for more than 5 years. The award winning gourmet peanut butter confections now reside in a distinctively shaped box dubbed the “double grin box,” which just recently passed patent approval.

“When people try our chocolates for the first time, it brings a smile to their faces -- and to everyone in our company,” said Jerry Swain, founder of Jer’s Chocolates. “Now, our patented design emulates those smiles twice -- on our ‘double grin’ boxes.”

The latest branding effort further solidifies Jer’s spot in the gourmet confections market by creating a recognizable feature that’s exclusive to the company.

“We are extremely excited to receive the final word on our uniquely shaped box,” said Swain. “This reaffirms our commitment to provide exclusive, elegant products to our customers.”

The new packaging adds another new and unique characteristic to the Jer’s confection line. The packaging appeals to the eye, and the candy inside – in small batches to ensure freshness and quality -- has unmatched taste appeal.

“Our gourmet chocolates are lovingly made in small quantities,” said Swain, “to capture the subtle nuances of great taste. You get all the taste of making it yourself—without the mess.”

The “double grin” box is also designed to attract customers to the sweet treats inside. They’ll find that the world class flavors within – made without added preservatives or fillers – bring smiles to the faces of children and adults. And the company’s specially packaged gift combinations will light up recipients’ faces.

The distinctively shaped package will be used throughout the firm’s product line and on many of its marketing and promotional materials. As Swain observes, “It has become part of who we are.”

About Jer’s Chocolates
Jer’s Chocolates is based in San Diego County and has pioneered their decadent gourmet peanut butter confections. It is a privately held company, and for five years has been successfully supplying both large and small retail and distribution channels with a gourmet product that has great appeal to the significantly growing gourmet chocolate appetite. Their current (and growing) mix includes 11 gourmet peanut butter varieties including: Original IncrediBall™, Pretzo Change-O™, Cara Mella™ and Toffee Break™. Jer’s Peanut Butter Confections in the Gourmet Collection to date have earned four International Awards.

About Jerry Swain
In 2001, Jerry Swain left his comfortable and successful career path at major corporations to turn his special recipe for peanut butter and chocolate confections into a business venture. During his corporate stint, once a year Jerry hosted a fundraising chocolate party raising funds and canned goods for the local food bank. He took a risk, and his dream of sharing his recipe with others is definitely being fulfilled. His gourmet confections have been voted “Best of Show” by his peers from more than 700 confectionary companies throughout the world. His products, story and charitable giving have been featured on the Food Network.

For more information on Jer’s Chocolates please call (800) 540-7265 or visit our website at www.jers.com.